Native Bloom is an online surplus flower delivery service serving the Greater Seattle area, with a mission to give surplus flowers a second life by transforming blooms that might otherwise be discarded into thoughtfully curated, surprise seasonal bouquets. They are committed to ethically sourcing flowers from local farmers through vetted partnerships that support biodiversity and sustainable growing practices, while minimizing its carbon footprint through a delivery fleet of cargo bikes and electric vehicles.
Native Bloom
Art Direction
Branding
Research
UX/UITIMEFRAME — 12 WEEKS
Team — Morgan Larose, Stephanie Vasquez, Daniel Curbelo ResearchOur research focused on "no customization" business models across various direct-to-consumer websites. In the flower market, a lack of transparency regarding sourcing and delivery processes was found. This prompted our content strategy to innovate on traditional flower delivery websites by addressing transparency gaps rather than merely showcasing arrangements.
Brand DevelopmentWe created Native Bloom, a website designed with the Seattle customer in mind. Our content tells our story and answers common questions about our "no choice" business model. Our sustainability practices are clearly shown, and to ensure a consistent look, we used AI to generate a matching library of images. Native Bloom Breaks away from typical flower delivery sites' visual approach by using a unique dark interface.
Primary Logo
Secondary Logo
Color Palette
Primary Typeface
WireframeLofi
hifi
Web experience
